POWER Fashion, an Otto Brothers Distributors (PTY) LTD brand, led by CEO Noel Otto:"We serve our purpose of giving all people dignity, through affordable fashion which we work very hard to deliver! The savings are pushed back into our Customers’ wallets, who leave with a feeling of satisfaction, having bought more than they thought hard-earned-money could afford!”

Otto Brothers

Over sixty-five years ago, a general merchandise store was opened by the Otto family in Swaziland. It traded in food, clothing and footwear, and forged deep roots in the community it served. Today POWER Fashion stores thickly stud the map of Southern Africa. This value fashion retail business, currently operates over 140 corporate stores, trading from over 50,000m2 of retail space, and has an ambitious growth trajectory planned into the foreseeable future. It is a “Proudly South African” story in many ways, with the business employing more than 1,600 staff.

Head Office

Aligned by a clear dream and purpose, a motivated Head Office team chase down the needs of their Customer, who is at the core of every effort. A purpose-built facility adds inspiration to all aspects of product and support, around which it was designed. A place where passionate and energetic professionals work hard to contribute in their specific function, towards giving dignity to POWER’s deserving Customers, while building their Brand and empowering our Nation.

Distribution Centre

A sophisticated 15,000m2 technologically driven Distribution Centre, warehousing 5,100 RFID-loaded pallets, physically connects the heart of the business to the Head Office. A hole-in-the-wall partnership optimises efficiencies and expedites stock from goods receiving, into City Couriers’ pipeline out to POWER Fashion retail stores, in every province and over borders.