Hot Fashion for Everyone!

Welcome to POWER Fashion! A brand that WALKS, TALKS and LIVES with its People. You’ve got swag & you’re smart! You are savvy because you’ve found ‘that thing’ at the best value!



POWER Fashion offers an uplifting shopping experience, in a dignified, clean and friendly environment, in over 160 retail stores nationwide.

Today, POWER Fashion is led by CEO Noel Otto: “We continue to serve local communities throughout South Africa, Eswatini and Lesotho. We serve our purpose of helping people feel good about themselves, by working hard to deliver low priced fashion, directly to the people who need it most.”