POWER Fashion

POWER Fashion, an Otto Brothers Distributors (PTY) LTD brand, led by CEO Noel Otto: “We serve our purpose of giving all people dignity, through affordable fashion which we work very hard to deliver! The savings are pushed back into our Customers’ wallets, who leave with a feeling of satisfaction, having bought more than they thought hard-earned-money could afford!”

Over sixty-five years ago, a general merchandise store was opened by the Otto family in Swaziland. It traded in food, clothing and footwear, and forged deep roots in the community it served. Today POWER Fashion stores thickly stud the map of Southern Africa.

This value fashion retail business currently operates over 160 corporate stores, which form a solid base to its ambitious growth trajectory, planned into its midterm future. POWER Fashion is a Proudly South African story in many ways, with the business employing more than 1,600 staff and which occupies an operating space in excess of 70,000m2.

Driving Industry Trends

Aligned by a clear dream and purpose, a motivated Head Office team chase down the needs of their Customer, who is at the core of every effort. A purpose-built facility adds inspiration to all aspects of product and support, around which it was designed. A place where passionate and energetic professionals work hard to contribute in their specific function, towards giving dignity to POWER’s deserving Customers, while building their Brand and empowering our Nation.

In every province and over borders

A sophisticated 15,000m2 technologically driven Distribution Centre, warehousing 5,100 RFID-loaded pallets, physically connects the heart of the business to the Head Office. A hole-in-the-wall partnership optimises efficiencies and expedites stock from goods receiving, into City Couriers’ pipeline out to POWER Fashion retail stores.